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Meet the Team: Jen Greenfield

Jen Greenfield joined Square Care, an APEX Surface Care Company, as business development manager in March 2022. Jen is a natural entrepreneur who thrives on new experiences and challenges. In her new role, Jen will research, network and build relationships with potential clients in the commercial real estate and data center industries.

“Jen’s enthusiasm and positive attitude are a welcome addition to the Square Care team,” said Jay Natale, division president. “I look forward to her contributions and success.”

We sat down with Jen to welcome her to the Square Care team and learn more about her, both personally and professionally.

1. Tell us a little bit about yourself.

I am an Army brat, a retired Air Force wife, and a mom to two amazing kids. Thanks to the military, I have had the privilege of living and traveling all over the world, but in the last year we decided to put down roots in beautiful, sunny Scottsdale, Arizona. I received a full-ride scholarship for musical theatre to the University of Central Oklahoma and graduated with a B.A. in public relations and a minor in journalism. I went on to get my master’s degree in international relations from the University of Oklahoma (I would be remiss if I did not throw in a “Boomer!” right now). My husband is a Texas Tech grad, so, well, thank goodness we love each other.

2. Why did you decide to join the Square Care team?

First, the timing was great! With my husband now working from home, it was the ideal time for me to begin working full time outside the home. I’m excited to be around people, and this position fulfills not only my wish to work in sales and relationship-building, but also my desire to work with an incredible team with ethics, integrity, and heart. Also, as we settle in, I’m secretly hoping Jay Natale will tell me about all the best Italian restaurants in Phoenix. Lastly, my kiddos are 11 and 12 and quite self-sufficient. 

3. How has your past experience prepared you for your new role?

A mompreneur by trade (when your spouse is in the military, no one wants to hire you because they know you’ll move by the time you’re trained), I have enjoyed a wide variety of business ventures and creative endeavors. I’ve owned  my own tumbling and dance studio; I’ve sewn baby items for boutiques all across the U.S. (let me know if you ever need a baby shower gift); I was the lead singer for a 19-piece big band; I have been a general contractor for residential renovations; and most recently I’ve voiced radio and TV commercials as a voice actor. Whew! What I’ve come to realize is that all of these experiences required sales, marketing, relationship building, and an entrepreneurial spirit (read: thick skin and being OK with hearing “No”), and that culmination has led me to this incredible opportunity. 

4. What are your hobbies?

Much to my husband’s dismay, I enjoy renovating homes, from framing and drywall to painting and design. I just love it! But you probably don’t want to sit near me as I watch any design show on HGTV because there will be anger and frustration (although you may learn something). I am an avid reader. I love singing show tunes and live to embarrass my children by tap dancing down the grocery aisle (I’m convinced they secretly love it). We travel a lot, and I love being introduced to new cultures, foods, languages, religions, and landscapes. I joke that I can say “Hello,” “Goodbye,” “How much is it?” and “Where’s the toilet?” in 13 different languages. I am also a children’s picture book author. I categorize that as a hobby because I haven’t been published yet. Breaking into the literary world is a long and arduous process, but in case you haven’t gleaned it yet, I am a somewhat stubborn, persistent woman who does not give up easily. It will come! 

5. What’s the most interesting article or book you’ve read lately?

Gosh, I would say the most interesting book I’ve read lately is The Weight of Ink by Rachel Kadish. The title alone is so cool—you should see the book cover! I just finished Where the Crawdads Sing by Delia Owens and before that Firefly Lane by Kristin Hannah. Both I would recommend. But I won’t lie: I love my smutty romance novels as well. They simply bring me joy.

6. If you could only eat one meal for the rest of your life, what would it be?

Man, this one’s tough. Because I’m a person who encourages balance, I’m going to go with Mediterranean. Give me lean meat, fresh veggies, pita bread, some killer tzatziki sauce, an ice-cold beer and just a little piece of baklava, and I am set! Great, now I’m hungry.

7. What’s on your bucket list?

100% to voice and sing a main role in a Disney/Pixar animated movie! I don’t have to be a princess—a queen would do.